Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/measurecamp-cph-2022-aftermovie <p></p><p><a href="http://video.accutics.com/measurecamp-cph-2022-aftermovie"><img src="http://video.accutics.com/64968578/76140299/df56e2f02c8ce5c5f1eaed8230705d9e/standard/download-84-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/76140299 Tue, 14 Jun 2022 11:42:00 GMT MeasureCamp CPH 2022 Aftermovie Accutics 03:40 <p></p><p><a href="http://video.accutics.com/measurecamp-cph-2022-aftermovie"><img src="http://video.accutics.com/64968578/76140299/df56e2f02c8ce5c5f1eaed8230705d9e/standard/download-84-thumbnail.jpg" width="75" height=""/></a></p> measure camp http://video.accutics.com/dry-run-how-to-build-an-2 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li dir = "auto"><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li dir = "auto"><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li dir = "auto"><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p> </p><p><a href="http://video.accutics.com/dry-run-how-to-build-an-2"><img src="http://video.accutics.com/64968567/75912724/3b195682cfe4cad74881a727032a7a21/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/75912724 Mon, 23 May 2022 15:48:47 GMT DRY RUN: How to Build an Enterprise-Level Campaign Taxonomy Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization. Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data. In this webinar, you will learn about: Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground upScoping and implementation: what should be included in the taxonomy, with real-life use casesReporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs * Harvard Business Review - Assessing Quality, A Managerial Call to Action Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and... Accutics 00:42 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li dir = "auto"><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li dir = "auto"><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li dir = "auto"><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p> </p><p><a href="http://video.accutics.com/dry-run-how-to-build-an-2"><img src="http://video.accutics.com/64968567/75912724/3b195682cfe4cad74881a727032a7a21/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p>