A tough truth that I think is insufficiently talked about is that all of us that love data have a strong feeling of what data actually means and what it should mean. And we believe that data is what moves the world. And I don't think it does at all times. That's not because I think we should then lie. But I think it's because we should remember that data is one part of the equation. Putting data into a narrative, which makes sense to people even following the power of one, when we have very strong numbers, taking that together with doing a recording of how people use the website, which exemplifies what we've achieved. That is maybe the missing piece that will make somebody at a high level understand what this is for and those things we sometimes forget. And I think it's a hard truth that data is not enough.