Webinar

Analytics Is Not An Island: How To Link Data to Business Outcomes

On-demand

Achieving success with analytics requires business context and clear common goals. That's how you create impact. 

But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations? 

In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.

 

Join us live to find out how to: 

  • uncover the context behind the data to make a better case for analytics
  • measure value of analytics and increase collaboration with stakeholders
  • navigate the analytics shift from support to business-critical function

Juliana Jackson

Digital Analytics Architect, Media.Monks

Juliana is the Digital Analytics Architect at Media.Monks. She has transitioned to digital analytics after working as a product manager for the last 10+ years growing SaaS (Analytics, BI, Cloud, EdTech) and eCommerce businesses. She is also a Google Women Techmakers ambassador, #WTMAmbassador, #IamRemarkable facilitator, as well as founder of the Standard Deviation Podcast.

Jimmy Felstead

Solution Architect, Accutics

Jimmy is here to help you get the most from your data governance projects in his role at Accutics. With a background in programmatic & analytics, Jimmy joined Accutics from Station 10 where he was the Lead Consultant in charge of Insights & Optimisation projects, and before that he spent over 8 years with Adobe. He is Adobe Certified and has extensive experience in digital analytics, advertising, Adobe Experience Cloud, as well as a solid understanding of complex data systems and processes. He divides his time between UK and Denmark.

Diana Ellegaard-Daia

Head of Content Marketing, Accutics

Diana is the Head of Content Marketing at Accutics. She works closely with content marketing, closely aligned with analytics, CRO and account-based sales. She is the webinar host and will moderate the discussion between the speakers.