I think in all aspects of business there needs to be a level of trust, particularly with the data, because if you're making decisions that will impact across the board, across all the different organisations, if there's no trust in that quality, then you know, you second guess. There's, you know, there's not enough. I guess. A faith in what you're doing. You know, it's the biggest factor in making sure that the teams can collaborate, because if there's that trust amongst like, consistency of the data quality, then those decisions that each of the teams make that, you know, that it's come from quality data that they have available to them.