so I mean, yeah, Another big trend, I guess. On the lips of everyone in the kind of digital world is around Yeah, another big trend. Like I I guess on the lips of everyone in the kind of digital world is around like, you know, a I and generative A I So I think that is definitely a place to to look at, to help customers. Well, not only like, it's not taking over in terms of, like, how do we use a I to do our role? It's how do we work with a I to help better the you know, the decisions that we're making around data. So how is generative a I going to help me answer those questions? Um, in there. And how can I be that co-pilot, I guess with a I there, um, to help with any of the, um, insights that I'm going to get on on