So I think my biggest takeaway from MeasureCamp is, well, first of all, I love MeasureCamp because it's a great window into what's really happening in the industry because it's an unconference. So people get to put what they want to talk about up on the board versus what vendors and other folks want to talk about. And I think this year, what's interesting, most of the conversations that we're having are around a couple of topics. Obviously, AI is a really important one and everyone's trying to figure out how is AI going to impact our industry? Mainly I think people are thinking about in terms of making it really easy to ask questions of the data and get answers and make it a little easier for most of their end users. Obviously the elephant in the room is the GA for migration. I think a lot of people are rightfully very upset about what's going on in the Google Analytics world. To me, what's interesting is I've always found it fascinating how attached people are. I think Google Analytics has something like 90% market share, and even when there's a product that comes out that people admittedly, even the people who are the most prolific writers and advocates of the product say is not really up to up to snuff. A lot of people are still trying to figure out ways to work around it. One of the things we've been really excited about at Amplitude is a lot of people have been really frustrated and come our way and we've had a lot of people join us and use our product, which is great. But I think it's just really interesting to see how an industry adapts when the kind of leader of the industry from almost like a monopoly on the industry forces everyone to go to a new product with not a lot of time and just a lot of anxiety out there. And I think everyone's trying to catch up and learn what's going on in the industry. But I think in the long run it's going to be really good for the industry because there's one standard out there and I think a lot of people are realizing that there's more than one solution available, and it may have taken this kind of a traumatic turn to make people realize that. But either way, I think the industry will be better. In the long run.