Webinar
Accutics x IIH Nordic: Turning marketing data into a competitive edge for AI
October 23, 2025 09:00 AM America/New_York
Turning marketing data into a competitive edge for AI
AI is transforming marketing, but without a strong data foundation, personalization slows down, insights fall short, and performance loses momentum. For most teams, the real challenge is not strategy or tooling. It is data readiness.
In this session, you will discover how structured, validated, and connected campaign data creates the foundation for reliable insights, scalable personalization, and real business impact.
Agenda
Intro: From Data Chaos to Opportunity
John Synnes, Commercial Data Consultant at IIH Nordic
Meet John, your host for the webinar, as he explores how unstructured marketing data limits performance and how AI ready data can transform the way you work and measure success.
One Shared Data Language
Kasper Bossen Rasmussen, CEO of Accutics
Kasper will show how “one shared data language” turns fragmented campaign setups into consistent, trusted inputs that unlock smarter AI and cleaner reporting.
The AI Landscape: Why Personalization Starts with the Right Foundation
Kristina Vehn, COO of IIH Nordic
Kristina will map today’s AI landscape and explain why hyper personalized marketing depends on architecture, not just algorithms. Clean, connected data is the real driver of AI success.
Case Study: Nilfisk
Mads N. Christensen, Senior Global Digital Marketing Specialist at Nilfisk
Mads will share how Nilfisk simplified a complex global setup with Accutics and IIH Nordic. By standardizing tagging and tracking, 19 fragmented assets became 5 unified ones, creating trusted data that now powers scalable marketing and future AI innovation.
Live Q&A
Ask your questions and get practical guidance from our speakers.
Kasper Rasmussen
Kasper specializes in campaign data governance. He has assisted +70 global companies (e.g., Novo Nordisk and Unilever) with establishing campaign taxonomy and naming convention standards for better data quality. This has given him unique insights into bridging the gap between marketing, data analysis, and the business.
Kristina Vehn
Kristina is COO at IIH Nordic, where she advises clients on building data-driven strategies that connect digital transformation with measurable business outcomes. She brings extensive experience in guiding organizations through complex change processes, leading advisory engagements with some of the largest global brands.
Mads N. Christensen
As Senior Global Digital Marketing Specialist at Nilfisk, Mads leads the development and execution of global digital marketing strategies to drive brand awareness, customer engagement, and lead generation. His job is to optimize 'Always-On' marketing performance on the various digital channels and to ensure alignment with the overarching business goals.
John Synnes
John is a Commercial Data Consultant, working with companies across industries to get practical value from their data, analytics and AI engagements. He helps organizations move from collecting data to actually using it for better business decisions, focusing on what works rather than what sounds impressive.