A New Year Resolution: How to Get Better Marketing Data in 2022



Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.


Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data in 2022.



• What is marketing data and why is it important

• Why and how to track campaigns in Google Analytics

• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders



Andy Crestodina

Co-founder and CMO, Orbit Media

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Kasper Rasmussen

CEO & Co-founder, Accutics

Kasper specializes in campaign data governance. He previously worked with web analytics as a consultant at eCapacity for brands such as Lego and Novo Nordisk. He later worked as Head of Business Reporting at KAYAK/Momondo, which has given him a unique understanding of how to bridge the gap between Marketing, Data Analysis, and the business.

Kristian Simonsen

Head of Sales, Accutics

Kristian has experience from successful startups like Trustpilot, Falcon.io, and Templafy. Kristian was part of building the sales teams and the processes leading to extreme growth. Kristian now heads the sales team at Accutics. In this webinar, he will serve as a facilitator.