7 Key Metrics to Measure the Value of Analytics


Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department.

But how do you know if your analytics is actually working? How do you measure its value?

Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes.

In this session, you will learn how to:

  • identify the right metrics to measure
  • connect analytics outcomes with strategic goals in marketing
  • get higher quality insights from your analytics team and marketing data

Ibrahim Elawadi

Global Director of Marketing Analytics, Philips

Ibrahim Elawadi is a Data Advocate, Public Speaker, and Global Director of Digital Analytics at Philips. He has a master’s degree in Marketing, bachelor’s in Electronics Engineering, and currently studying Astronomy. In his free time, he loves taking pictures of the stars.

Diana Ellegaard-Daia

Head of Content Marketing, Accutics

Diana is the Head of Content Marketing at Accutics. She works closely with content marketing, closely aligned with analytics, CRO and account-based sales. She is the webinar host, moderating the discussion between the speakers.